mkt_465_course_outline.docx | |
File Size: | 81 kb |
File Type: | docx |
Report Outline | |
File Size: | 34 kb |
File Type: | docx |
Peer Evaluation Form | |
File Size: | 14 kb |
File Type: | docx |
1. Brands and Brand Management | |
File Size: | 5594 kb |
File Type: | pptx |
2. Customer Based Brand Equity | |
File Size: | 5089 kb |
File Type: | pptx |
3. Brand Positioning | |
File Size: | 2441 kb |
File Type: | pptx |
4. Choosing Brand Elements to Build Brand Equity | |
File Size: | 3108 kb |
File Type: | pptx |
5. Designing Marketing Programs to Build Brand Equity | |
File Size: | 4182 kb |
File Type: | pptx |
6. Integrating Marketing Communications to Build Brand Equity | |
File Size: | 4957 kb |
File Type: | pptx |
7. Leveraging Secondary Brand Associations to Build Equity | |
File Size: | 9589 kb |
File Type: | pptx |
8. Developing a Brand Equity Measurement and Management System | |
File Size: | 964 kb |
File Type: | pptx |
9. Designing Implementing Brand Architecture Strategies | |
File Size: | 4076 kb |
File Type: | pptx |